Brian DeVito is a live entertainment revenue manager and ticketing strategist with ten years of arts management experience. He serves as a Director at RCI Theatricals – the Broadway general management firm – and as an Investment Consultant for Crossroads Live, an investment platform company specializing in global live & location-based entertainment.

Brian has overseen sales strategy and yield for more than twenty-five Broadway productions including Hadestown, Jagged Little Pill, The Inheritance, Dear Evan Hansen, Ain’t Too Proud, Beautiful: The Carole King Musical, What The Constitution Means To Me, The Book of Mormon and The Phantom of the Opera. Brian currently advises five Broadway productions, in addition to consulting with producing and presenting organizations across the country. As a revenue manager, he is responsible for more than 2,000 performances and over $300mm of box office gross annually.

Brian advises all day-to-day ticketing operations for his clients and serves as each show’s dedicated inventory and revenue manager. In a sector where four out of five productions fail to recoup their investment, identifying incremental revenue opportunities early is often the difference between profitability and not. His shows receive two-to-three-hundred dynamic optimizations each week to capitalize on those moments, informed by momentum, propensity and regression models. And know-how.

In 2014, Brian founded the sales, ticketing and revenue division (“Insights”) at Serino Coyne, the oldest arts marketing agency in the country. Serving as the Director of Insights, he grew two-person division by +30% year-on-year for five years, spending seven years, in total, with the advertising firm (2012 – 2019).

From 2010 – 2012, Brian held positions with The Isabella Stewart Gardner Museum and Boston Center for the Arts and David Ian Productions. He has dual-degrees in Advertising and Theatre Management from Boston University and an Advanced Certificate in Revenue Management from Cornell.

Brian’s personal theatrical investments include Dear Evan Hansen (nyc/tour/ldn), Ain’t Too Proud, The Boys in the Band, Network, Farinelli and the King and Girl From The North Country (ldn).

He regularly lectures for New York University (Stern & Tisch), Columbia’s MFA Program, The Broadway League and the Commercial Theater Institute on arts ticketing and financials.

Most decisions are not binary, and there are usually better answers waiting to be found if you do the analysis and involve the right people.
— Jamie Dimon
Art, in itself, is an attempt to bring order out of chaos.
— Stephen Sondheim

Broadway, west end & National tours | INVESTMENTS

Broadway | Revenue Management & TICKETING DIRECTOR

Broadway | Marketing

West End | Sales Analysis & Marketing

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Too much of anything is bad, but too much good whiskey is barely enough.
— Mark Twain