Brian DeVito is a live entertainment revenue manager and ticketing strategist with ten years of arts management experience. He is the Director of Insights at Serino Coyne, the longest-running arts marketing agency in the country, founding the firm’s ticketing division in 2014.
Brian has overseen sales strategy and yield for more than twenty Broadway productions including Beautiful: The Carole King Musical, Dear Evan Hansen, Ain’t Too Proud – The Life and Times of The Temptations, What The Constitution Means To Me, The Book of Mormon, An American in Paris, Penn & Teller, Sunset Boulevard and The Phantom of the Opera. Brian currently advises five Broadway productions, in addition to consulting with producing and presenting organizations across the country. As a revenue manager, he is responsible for more than 2,000 performances and over $300mm of box office gross annually.
From setting a show’s initial pricing and placing it on-sale, Brian advises day-to-day ticket operations for his clients. He serves as each show’s inventory manager and implements seat-level dynamic pricing. Knowledge of sales bearings and consumer behavior allows for meticulous ticket management, revenue forecasting and yield modeling. In an industry where three quarters of projects fail to recoup their investment, identifying incremental revenue opportunities early can be the difference between weekly profitability and not. Each of Brian’s clients receive over two hundred of these pricing optimizations every week to capitalize on those opportunities, powered by momentum models and pattern progression. His team’s understanding of each show’s changing sales patterns and buyer profiles also help to influence the show’s advertising campaign into its most efficient plan.
Prior to Serino Coyne, Brian held positions with Boston Center for the Arts, The Isabella Stewart Gardner Museum and David Ian Productions. He holds degrees in Advertising and Theatre Management from Boston University, as well as an advanced certificate in Revenue Management from Cornell.
Brian’s theatrical investments include Dear Evan Hansen (Broadway [Tony Award], North American Tour, West End), The Boys in the Band [Tony Award], Network, Farinelli and the King and Ain’t Too Proud – The Life and Times of The Temptations.
He has lectured for Columbia (MFA) and New York University (Stern & Tisch) on the future of arts ticketing, and speaks regularly for the Commercial Theater Institute.