Brian DeVito is a live entertainment revenue manager, ticketing strategist and producer/investor with ten years of arts management experience. He is a Director at RCI Theatricals – the Broadway general management firm – and an Investment Consultant for Crossroads Live, an investment platform company specializing in global live & location-based entertainment.

Brian has overseen sales strategy and yield for more than twenty-five Broadway productions including Hadestown, Jagged Little Pill, The Inheritance, Dear Evan Hansen, Ain’t Too Proud, Beautiful: The Carole King Musical, What The Constitution Means To Me, The Book of Mormon and The Phantom of the Opera. Brian currently advises five Broadway productions, in addition to consulting with producing and presenting organizations across the country. As a revenue manager, he oversees over 2,000 performances and more than $300mm of box office gross annually.

Brian advises all day-to-day ticketing operations for his clients and serves as each show’s inventory and revenue manager. In a business where eighty percent of projects fail to return their investment, identifying incremental revenue opportunities early is a key component of weekly profitability. His shows receive two-to-three-hundred dynamic optimizations each week to capitalize on these moments.

In 2014, Brian founded the sales, ticketing and revenue division at Serino Coyne - the oldest arts marketing agency in the country - spending seven years, in total, with the advertising firm (2012 – 2019). From 2010 – 2012, he held positions with The Isabella Stewart Gardner Museum, Boston Center for the Arts and David Ian Productions in London’s West End. He has dual-degrees in Advertising and Theatre Management from Boston University and an Advanced Certificate in Revenue Management from Cornell.

Brian’s theatre investments include Dear Evan Hansen (Broadway; 2017 Tony Award / North American Tour / London), Ain’t Too Proud (Broadway), The Boys in the Band (Broadway w/ Jim Parsons; 2019 Tony Award), Network (Broadway w/ Bryan Cranston), Farinelli and the King (Broadway w/ Mark Rylance) and The Girl From The North Country (London). He will be co-producing the London transfer of Company on Broadway this spring.

He regularly lectures for New York University (Stern, Tisch), Columbia University, The Broadway League and the Commercial Theater Institute on entertainment ticketing and revenue innovation.

Most decisions are not binary, and there are usually better answers waiting to be found if you do the analysis and involve the right people.
— Jamie Dimon
Success is like failure. It’s how you perceive it. It’s what you do with it, not how you achieve it.
— Stephen Sondheim

Broadway, west end & tours | CO-PRODUCTIONS & INVESTMENTS

Broadway | Revenue Management & TICKETING DIRECTOR

Broadway | Marketing

West End | Sales Analysis & Marketing

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Too much of anything is bad, but too much good whiskey is barely enough.
— Mark Twain