Brian is a revenue manager, sales leader and ticketing strategist for live entertainment, based in New York City. He has ten years of arts management experience, including time at the Isabella Stewart Gardner Museum, Boston Center for the Arts and David Ian Productions, prior to joining Serino Coyne in December 2012. He currently oversees yield for six Broadway productions in addition to consulting on arts & entertainment properties across the United States.
Brian founded the ticketing & revenue management department at Serino Coyne - the oldest arts marketing agency in the country - in the spring of 2014 after eighteen months with the company. He currently serves as its Director and provides clients with daily ticket/inventory management protocols and dynamic pricing supported by the transactional ledger and sales pattern analysis.
Knowledge of buying patterns and consumer behavior allows for meticulous sales management, revenue forecasting and yield modeling. In an industry where eighty percent of projects fail to recoup their investment, identifying incremental revenue opportunities early can be the difference between weekly profitability and not. Brian’s clients regularly receive 250+ dynamic pricing optimization every week to capitalize on those opportunities, powered by propensity, regression and momentum models. His team’s understanding of each show’s changing sales patterns and buyer profile also helps to influence the advertising campaign into its most efficient plan.
He has lectured for Columbia University (MFA), New York University (Stern School of Business & Tisch School of the Arts) and speaks regularly for the Commercial Theater Institute's various programs.
He is a proud graduate of Boston University with degrees in Advertising and Theatre Management. He also holds an Advanced Certificate in Revenue Management (Pricing and Demand Strategies) from the SC Johnson College of Business at Cornell University. Previous non-theater work includes time as a freelance contractor with Toyota, Microsoft, Crimson Hexagon and Skype.
Broadway | INVESTMENTS
Broadway | Sales STRATEGY & Revenue Management
Broadway | Digital Marketing
West End | Sales Analysis & Marketing
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