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Brian DEVITO

REVENUE MANAGER × TICKETING STRATEGIST × INVESTOR

 
 

Brian DeVito is a live entertainment revenue manager and ticketing strategist with ten years of arts management experience, based in New York City. He is the Director of Insights at Serino Coyne, the longest-running arts marketing agency in the country, founding the firm’s ticketing division in 2014.

Brian has overseen sales strategy and yield for more than twenty Broadway productions including Beautiful: The Carole King Musical, Dear Evan Hansen, Ain’t Too Proud – The Life and Times of The Temptations, What The Constitution Means To Me, The Book of Mormon, An American in Paris, Penn & Teller, Sunset Boulevard (2017 Glenn Close revival) and The Phantom of the Opera. Brian currently advises five Broadway productions, in addition to consulting on arts & entertainment properties across the United States. As a revenue manager, he is responsible for more than 2,000 performances and over $300mm of box office gross annually.

From setting a show’s initial pricing and placing it on-sale, Brian advises day-to-day ticket operations for his clients. He serves as each show’s inventory manager and implements seat-level dynamic pricing. Knowledge of sales bearings and consumer behavior allows for meticulous ticket management, revenue forecasting and yield modeling. In an industry where three quarters of projects fail to recoup their investment, identifying incremental revenue opportunities early can be the difference between weekly profitability and not. Each of Brian’s clients receive over two hundred of these pricing optimizations every week to capitalize on those opportunities, powered by momentum models and pattern progression. His team’s understanding of each show’s changing sales patterns and buyer profiles also help to influence the show’s advertising campaign into its most efficient plan.

Prior to Serino Coyne, Brian held positions with Boston Center for the Arts, The Isabella Stewart Gardner Museum and David Ian Productions. He holds degrees in Advertising and Theatre Management from Boston University, as well as an advanced certificate in Revenue Management from Cornell.

Brian’s theatrical investments include Dear Evan Hansen (Broadway, North American Tour, West End), The Boys in the Band, Network (Bryan Cranston), Farinelli and the King (Mark Rylance), and Ain’t Too Proud – The Life and Times of The Temptations.

He has lectured for Columbia (MFA, Theatre Management) and New York University (Stern & Tisch) on the future of arts ticketing, and speaks regularly for the Commercial Theater Institute.

Most decisions are not binary, and there are usually better answers waiting to be found if you do the analysis and involve the right people.
— Jamie Dimon
Art, in itself, is an attempt to bring order out of chaos.
— Stephen Sondheim

Broadway | INVESTMENTS

Broadway | Revenue Management

Broadway | Marketing

West End | Sales Analysis & Marketing

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Too much of anything is bad, but too much good whiskey is barely enough.
— Mark Twain