Brian is a revenue manager, sales leader and ticketing strategist for live entertainment, based in New York City. He currently oversees yield for six Broadway productions.
Brian launched the Insights group at Serino Coyne - the nation's oldest live entertainment marketing & advertising agency - in the spring of 2014 after two years with the company. He provides his clients with daily dynamic pricing and ticket/inventory management protocols supported by granular transactional data, sales patterns and market directionality. Just like hotels and airlines, knowing the changing supply & demand curve and elasticity for each price set, every night, sells the right ticket to the right buyer at the right price.
Knowledge of buying patterns and consumer behavior allows for meticulous sales management, revenue forecasting and yield modeling. In an industry where eighty percent of projects fail to recoup their investment, identifying incremental revenue opportunities early can be the difference between weekly profitability and not. Brian’s clients regularly receive 250+ dynamic pricing changes every week to capitalize on those opportunities. His team’s understanding of each show’s changing sales patterns and buyer profiles helps to influence the advertising campaign into its most efficient plan.
He has lectured for Columbia University's MFA program and the Commercial Theater Institute's 16 Week Program, Three-Day Intensive and marketing seminars. Current clients include Dear Evan Hansen, Beautiful: The Carole King Musical, The Phantom of the Opera, SpongeBob SquarePants, The Parisian Woman, and Escape to Margaritaville.
He is a proud graduate of Boston University with degrees in Advertising and Theatre Management. He is currently completing an Advanced Certificate in Revenue Management (Pricing and Demand Strategies) at the SC Johnson College of Business at Cornell University.
Brian has worked in arts marketing and analytics since 2009 at the gorgeous Isabella Stewart Gardner Museum (widely known for the largest art heist in history), Boston Center for the Arts, and David Ian Productions (in London's West End). During that time he also performed contract work with Toyota, Microsoft, Skype and Crimson Hexagon.
Click to view galleries above. I specialize in long-exposure night photography and street portraiture. At the moment, I’m updating a few of my collections with some new portfolio work.
Interested in a photowalk? Don’t hesitate to hit me up, I'm based out of New York and make frequent trips to Boston.