Brian is a revenue manager, sales leader and ticketing strategist for live entertainment, based in New York City. He currently oversees yield for six Broadway productions.
Brian founded the ticketing & revenue management department at Serino Coyne - the oldest arts marketing agency in the country - in the spring of 2014 after two years with the company. He currently serves as its Director and provides clients with daily dynamic pricing and ticket/inventory management protocols supported by the transactional ledger, sales patterns and market directionality.
Knowledge of buying patterns and consumer behavior allows for meticulous sales management, revenue forecasting and yield modeling. In an industry where eighty percent of projects fail to recoup their investment, identifying incremental revenue opportunities early can be the difference between weekly profitability and not. Brian’s clients regularly receive 250+ dynamic pricing changes every week to capitalize on those opportunities. His team’s understanding of each show’s changing sales patterns and buyer profiles helps to influence the advertising campaign into its most efficient plan.
He has lectured for Columbia University's MFA program and the Commercial Theater Institute's 16 Week Program, Three-Day Intensive and marketing seminars. Current clients include Dear Evan Hansen, Beautiful: The Carole King Musical, The Phantom of the Opera, SpongeBob SquarePants, Torch Song and Head Over Heels.
He is a proud graduate of Boston University with degrees in Advertising and Theatre Management. He is currently completing an Advanced Certificate in Revenue Management (Pricing and Demand Strategies) at the SC Johnson College of Business at Cornell University.
Brian has worked in arts marketing and analytics since 2009 with time at the Isabella Stewart Gardner Museum, Boston Center for the Arts and David Ian Productions (London). During that time he also performed contract work with Toyota, Microsoft, Crimson Hexagon and Skype.